Creative Lift is an AI-based service to help advertisers understand what creative elements drive their performance on Third-Party platforms such as Meta & TikTok.
Access. to the ad accounts will enable our tool to import two things from your ad account : your media data and the assets that have been used in each ad. Our tool requires both assets and metrics to analyze content and performances and provide customized creative recommendations based on your past campaigns.
- By "assets" we mean any type of content that is used as a creative content within an ad (usually videos for TikTok).
- By "media data" we mean all data that are related to your campaigns, ad groups/adsets or ads. Those include:
- set-up parameters such as objective, optimization goal, targeting;
- spend;
- all available insights such as impressions, clicks, frequency, reach, conversions, views, results, etc.
- Make sure to grant access to this 3 types of business assets:
ad account , facebook page, instagram account
with the following permissions:
- FB page: content, ads, insights
- IG account: content, ads, insights
- Ad Account: view performance
- make sure the right are opened thanks to an administrator profile.
- it's important to share access to all the assets that are linked to an Ad account (Page facebook AND Instagram account).
- Make sure to grant access to desired business assets
- Permissions required: analyst (operator is a must)